Jewelry packaging design four points

How to improve the market competitiveness of goods? Product packaging is definitely a big factor can not be ignored. In the growing homogenization of goods today, an excellent packaging enough to make your product stand out. So, how can the distinctive packaging design, while also attracting consumers to buy it?

　　1, style maverick

　　Why use some unconventional design to product packaging? There are three reasons: 1, the packaging of the same product on the market is roughly similar in the use of color and shape, can not highlight themselves in the eyes of consumers; 2, customized packaging is not just to look good, but in order to distinguish it from other similar products, at the same time to the role of branding; 3, attractive packaging tends to increase the quality of the product itself, and can form a strong contrast with other products packaged in shape and color.

jewelry packaging box

　　2, highlighting the unique selling point of the product

　　different products have different strengths and its selling point, this time on its package, we need to show special features of these products out to consumers. Such as sports energy drinks, this product is different at the other drinks on the market is that it can add to the body during exercise lacking in energy and minerals. Therefore, in the design of sports drinks packaging, we will usually nutritional factors it contains all marked out.

　　3, to meet the target consumer psychology

　　What is the most important criteria evaluation of product packaging design success or failure of that? That is, whether or not capable of arousing strong consumer desire to buy and generate a transaction. According to different consumer target groups, packaging design should, therefore, be changed. For example, the female consumer packaging to highlight the delicate colors, fashionable, and for the male consumer packaging will highlight the calm atmosphere, elegant style.

jewelry packaging box

　　4, the perfect combination of strategy and brand image

　　in an identifiable product differentiation between the increasingly blurred today, highlighting the product's brand image is very important. In packaging design, to highlight the brand image, first, to emphasize the brand's trademark logo or business theme, the second is to emphasize the packaging of the series to highlight its brand.

         

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